Fashion Business and Technology : Books

The Handbook of Fashion Law

Over the past few years, 'fashion law' has emerged as a vibrant field of inquiry. The legal and policy issues affecting the fashion sector have been investigated with increasing intensity, while a growing number of private practice lawyers and in-house counsel regard themselves as practising fashion law. But what is fashion law? And what are the specific legal challenges facing the fashion sector, as well as related solutions? The Handbook of Fashion Law seeks to answer these questions by bringing together multiple voices, approaches, and jurisdictions.

Its contributions are organized into four thematic areas. Part I considers the legal infrastructure of the fashion and luxury industries, addressing issues related to intellectual property (IP) as well as the demands of the circular economy, protection of cultural heritage, and freedom of expression and information. Part II maps the IP dimensions of fashion by reviewing the application of design rights, copyright, trade marks, geographical indications, plant variety rights, and trade secrets. Part III analyses specific contractual issues arising in the fashion sector. It examines the application of principles and rules found in regulatory frameworks, including those governing advertising, competition, consumer, and tax laws. Finally, Part IV dissects and evaluates the role of new and emerging technologies in the fashion sector from a legal perspective. It considers concepts such as e-commerce, 3D printing, counterfeiting, artificial intelligence, non-fungible tokens (NFTs), the metaverse, gaming, and wearable technology.

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This title was acquired by the Library's Order a Book service.

Sustainability Challenges in the Fashion Industry

Fashion, and the growth of fashion, are presented as the manifestation of a process of civilization, within a capitalist culture (capital understood as material possessions) that has become global and imperialist, of which - in an economic sense - the industry (or the fashion system?) functions as one of its main instruments of exploitation. This book presents the importance of cultural sustainability in the textiles and fashion industry, decolonizing fashion system and promotes the design for transitions (Provided by Publisher).

Performance, Fashion and The Modern Interior: From the Victorians to Today

Performance, Fashion and the Modern Interior examines the interior as a stage upon which modern life and lifestyles are consciously fashioned and performed, and from which modern identities are projected by and through design. Scholars from Europe, Canada, America and Australia present a range of interior environments - domestic interiors, sets for stage and film, exhibition spaces, art galleries, hotel lobbies, cafés and retail spaces - to explore each as an intersection of fashion, lifestyle and performance. Sharing the thesis that the fashionably-dressed body and the interior can be seen as part of the same creative and expressive continuum, the essays highlight the ways in which interiors can give shape to and dramatise modern life (Provided by Publisher).

This title was acquired through the Library's Order a Book service.

The Path to Net Zero for the Fashion Industry : Five Strategies for Decarbonisation

This book uses a quantitative science-based approach to explain where the greenhouse gas (GHG) emissions emitted by the fashion industry are generated and it explores what strategies can be deployed to achieve Net Zero by 2050. With GHG emissions currently predicted to triple by the middle of the century, the fashion industry is far off course to reach Net Zero, as set out in the Paris Agreement. With misinformation and greenwashing representing an ever-growing barrier to potential solutions, the book aims to demystify the source of GHG emissions from the industry, breaking down in detail their origin, while identifying the steps that can be taken when designing and sourcing new products. Detailing the market drivers and trends in fashion consumption, it argues that change should be guided by science-based quantitative principles. Accessibly written with key insights at the end of each chapter, this book will enable the reader to understand the tactics to tackle decarbonisation, and ultimately outlining five main strategies that can be deployed by the fashion and textile industries to align with the Paris Agreement. This book serves as a practical guide for designers, buyers, and the fashion industry in general to develop and understand approaches and strategies to reduce energy consumption and the resulting GHG emissions to reach Net Zero (Provided by Publisher).

Celebrity, Social Media Influencers and Brand Performance: Exploring New Dynamics and Future Trends in Marketing

Celebrity endorsement has shown to be an effective way enhancing brand-related attitudes, reinforcing behavioural intentions, and shaping brand perceptions. Indeed, companies devote a lot of resources on celebrity endorsement to exploit emotional bonds between consumers and brands in order to accomplish their desired brand image and increase brand awareness, differentiation, and brand loyalty. In short, brands that are endorsed by a favourite celebrity and influencer become more credible and trustworthy. This edited book examines this new era of marketing by focusing on the impact of employing celebrities, SMIs and virtual influencers to endorse the brand as a key advertising tactic. In particular, it focuses on the rise of social media usage and the corresponding changes in advertising strategies in the digital era. As well as exploring this rise of celebrity influencers and their value, the book also takes a critical lens, examining their roles in fuelling the growth of materialism, causing mental health issues among adolescents, and aiding the development of fast fashion. 

(Provided by Publisher).